Events / Trade Shows: Trends, Education, Support Lawn & Garden Professionals weekly e*NewsBrief tackles today's most relevant stories, Highlights & News of Trade Shows, Exhibitor updates, Speakers / Educational Programs.
Teaching American Flower Famers How to Grow Lilies Successfully By: Garden Media Group -- Royal Anthos and its lily bulb vendors have announced a partnership with the Slow Flowers Society. The goal is to teach American flower farmers how easy it is to grow and sell lilies. Flowerbulb.eu, the promotional arm of Anthos, has a dedicated lily page on its website to inspire and teach American flower farmers. It also contains The Growing Lilies: Master Class. This presentation, soon to be translated into Spanish and Hmong, will give flower farmers the information they need to grow lilies successfully.
Green Career Week (virtual Q&A's scheduled) By: Lawn & Garden Retailer magazine -- Seed Your Future has announced it has scheduled two virtual Q&A sessions, “Gather & Grow: How to Host Your Own Green Career Week,” where participants can hear from veteran participants and executive director Jazmin Albarran.
2024 Farwest Show offers 4 free networking events By: Lawn & Garden Retailer magazine -- The Farwest Show, taking place Aug. 21-23 at the Oregon Convention Center in Portland, Oregon, will offer four major networking and social events at no charge. Complete details on events, daily schedules, speakers and education for Farwest are all available at farwestshow.com.
National Garden Bureau now managing California Spring Trials By: Emily Mills, Greenhouse Management magazine -- The National Garden Bureau is now managing California Spring Trials, the nonprofit organization announced. California Spring Trials 2025 is March 26-29, 2025. The event website will launch this fall, and registration for the 2025 event will open in early 2025.
PPA announces 2024 Landscape Design Award recipients By: Lawn & Garden Retailer magazine -- During the Perennial Plant Association’s (PPA) 2024 National Symposium hosted in Asheville, North Carolina, 14 landscape design companies were recognized for their exceptional projects. The entries comprise eight categories based on residential, commercial, educational, temporary/seasonal designs, and price of production.
Registration now open for Garden Center Fertile Ground Webinar Series By: Garden Center magazine -- The free six-part series will guide you through the biggest issues facing IGCs today, from digital marketing to human resources. You’ll learn from industry experts and hear the stories behind their success as well as what they have learned from their mistakes. Not only will you find actionable ideas to implement at your garden center, but you’ll also find a collaborative community that will inspire you with ways to make your business the best it can be.
Fall Casual Market Atlanta 2024 returns in new 4-day format By: Lawn & Garden Retailer magazine -- Casual Market Atlanta’s fall edition, scheduled for Sept. 16-18 at AmericasMart Atlanta, will debut a new four-day format, with 70-plus permanent showrooms and 50-plus temporary exhibitors, as well as events and education.
Event Central: Goat yoga at CountryMax Stores By: Teresa McPherson, Lawn & Garden Retailer magazine -- After their first class sold out in 24 hours, CountryMax Stores knew they had a hit with a goat yoga class. Now, they host several sessions per year and demand keeps growing. Brian Rapp, creative director, explains why it’s a big draw — and how other garden centers can partner with local organizations to host events in their stores.
Learn from the Best at the 2024 Plug & Cutting Conference By: Bill Calkins. GrowerTalks magazine -- Last month, we shared some details about opportunities to go behind the scenes to tour leading greenhouses during AmericanHort’s Plug & Cutting Conference scheduled for September 23-25 in Orlando. This time, educational sessions are in the spotlight because learning new skills and building on others are important goals when attending conferences like this one.
15 Retailers’ Choice Awards given at Cultivate’24 By: Lawn & Garden Retailer magazine -- Danny Summers, managing director of The Garden Center Group, announced the 15 winners of the 2024 Retailers’ Choice awards at Cultivate’24. There were 62 products nominated, and the panel of garden retailer judges chose these 15 winners.
Dallas to host 3rd PlantCon International By: Lawn & Garden Retailer magazine -- With Heart Collective has announced PlantCon International will take place Aug. 31-Sept. 1 in Dallas. Following two successful years in Houston, support from the community has prompted PlantCon to extend its roots to Dallas. The convention will feature a marketplace with over 150 local and international vendors, offering an array of plants and plant-related products including aroids, orchids, carnivorous plants, bonsai, aquatics, florals, hoya, natives, cacti, herbs, and more.
Farwest Show releases Garden Center Retail Tour details By: Lawn & Garden Retailer magazine -- The Farwest Show Garden Center Retail Tour takes place from 8 a.m. to 6 p.m. on Aug. 20. The tour will stop at four of Oregon’s retail garden centers, nestled in the heart of the famed Willamette Valley. Learn how Oregon’s retail nurseries are at the forefront of a burgeoning agri-tourism industry, helping to contribute nearly $1 billion to the state economy.
Pennsylvania Horticultural Society shares top gardening trends from 2024 Philadelphia Flower Show By: EMILY MILLS, Garden Center magazine -- The Pennsylvania Horticultural Society is sharing the flower, houseplant, landscape and floral event design trends spotted at this year's Philadelphia Flower Show.
AmericanHort introduces 2024-2025 board members and executive officers By: AUDREY TREVARTHAN, Garden Center magazine -- The new board will be installed during the annual AmericanHort business meeting on July 14 at Cultivate’24. AmericanHort is adding three new industry leaders to its board of directors, along with a new slate of board officers for the coming year.
Green industry to gather at Cultivate’24 By: Teresa McPherson, Lawn & Garden Retailer -- AmericanHort will host Cultivate’24 from July 13-16 in Columbus, Ohio, at the Greater Columbus Convention Center. In addition to a bustling trade show floor, workshops and tours, Cultivate offers a number of educational learning tracks focused on strengthening your team and your business.
A Sneak Peek at Summer in Atlanta By: BY Jennifer Polanz, Green Profit magazine -- This July marks the return of Casual Market at AmericasMart Atlanta, the second year the International Casual Furnishings Association has located its show there.
Finding merchandising inspiration at CAST 2024 By: Teresa McPherson, Lawn & Garden Retailer -- These innovative displays at California Spring Trials (CAST) will inspire your retail merchandising. In addition to the new and improved genetics being introduced at California Spring Trials, attendees can also find retail inspiration to bring back to their stores. Following are a few standout displays from the event.
New TED chief on the growing power of events By: BizBash -- In the newly created role, Monique Ruff-Bell will help oversee TED's strategic direction, growth, and vision. Here, she discusses the growing recognition of event strategists as business leaders and revenue drivers.
Smart social media strategies for conferences By: Associations Now -- Kristin Jones, social media manager at the Project Management Institute, is always looking for new ways to evolve the association's social media strategy to compliment the needs of the community both throughout the year and during events.
Events that forge emotional connections yield the greatest impact By: Skift -- Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.
Time to go all in for our next generation workforce By: TSNN -- In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda. The headline: ECA is "all in" on supporting government policies to help you attract and train the business events industry's future workforce.
Engaging the next generation of meeting attendees By: Business Travel News -- Travel managers and event organizers will need to meet young professionals where they are, if they want to continue to have successful travel and meetings programs.
Trends report demonstrates the shifting demands of attendees and how to meet them By: TSNN -- What do attendees want in 2024? The good news: More events, according to the latest Freeman Trends Report, "2024 Attendee Intent and Behavior." In fact, 92% of respondents said they will attend more in-person events in 2024 than in 2023, according to a comprehensive behavioral assessment of B2B events by global events company Freeman.
Smart social media strategies for conferences By: Associations Now -- Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
Organizers should give attendees what they want By: Skift -- The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It's time to close the gap.
The trade show swag people actually want By: TSNN -- In the whirlwind world of trade shows, where hordes of companies are elbowing their way into the spotlight, making your mark is like a real-life game of "Where's Waldo."
Event planning for Gen Z: 8 characteristics to understand By: TSNN -- Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.
Legacy of mentorship: Propelling the next gen of event professionals By: TSNN -- Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.
Why midsize markets have big appeal for meetings and events By: BizBash -- Christina Lewellen, executive director of the Association of Technology Leaders in Independent Schools (ATLIS), wanted to splurge on her attendees at the organization's annual meeting in spring 2023.
Legacy of mentorship: Propelling the next generation of event professionals By: TSNN -- Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.
What 2023 meant for the live event industry By: Access All Areas -- As 2023 draws to a close, Access gauges the thoughts of event producers, promoters, venue operators and industry association heads as to how 2023 shaped up and what next year is likely to bring.
Why your metrics may need a second look By: Associations Now -- How committed are your members to your value proposition? It might be shakier than your numbers are telling you. I'm thinking about this in light of an article I wrote on meetings metrics for Associations Now's latest batch of Deep Dive articles.
5 trade show industry trends to watch in 2024 By: TSNN / Trade Show News Network -- It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. The industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions.
Event-AI educational opportunities boom in 2024 By: MeetingsNet -- Here are some new details on MPI's A.I.-Enhanced Event Professional Certificate plus other education programs helping planners understand the power of artificial intelligence tools.
How to emphasize the 'wow' factor at your next trade show or event By: TSNN / Trade Show News Network -- The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don't want the typical massive trade show or small business conference. They are increasingly demanding an experience.
Sustainable practices in the trade show industry: Carpet usage and beyond By: TSNN / Trade Show News Network -- Sustainability is not just a trend within the trade show industry, it's a foundational aspect of our operations. A task force of exhibition industry leaders recently released a report, revealing significant data encouraging us to adopt more environmentally conscious practices.
68% of US event goers have attended a virtual meeting they wished was in-person By: Hospitality Net -- After a surge in virtual meetings driven by the pandemic, nearly three-quarters of event goers now say they prefer in-person events to virtual ones, according to a recent Hilton survey.
Post-show recap: 3 takeaways from Meta Connect conference 2023 By: TSNN / Trade Show News Network -- Meta CEO Mark Zuckerberg kicked off the 10th annual Meta Connect developer conference on Sept. 27 at the company's headquarters in Menlo Park, California. At the company's first in-person conference since the start of the pandemic, Zuckerberg told the audience of developers, employees and journalists that Meta is "focused on building the future of human connection."
