Speaker: Cassandra Flynn, Marketing Director at Ashcombe Farm and Greenhouses

My Educational Programs / Sessions @ Cultivate

Day-To-Day Marketing for Small Businesses
Tuesday, July 18 • 8:00 AM - 9:00 AM
You're a busy grower or owner of an IGC and can't hire a full-time marketer, so what do you do? Anyone with a cellphone can create a successful marketing plan. Who knows your business better than you? Marketing is just another tool in your arsenal you can use to grow your business. Your time is valuable, in this class you'll learn how to market your business on a day-to-day basis. Get the tools to create an accessible and successful marketing program that doesn't cost you hours of your day. IGC owners can explore the simpler sides of things like social media advertising, editorial calendars, events and classes, and community outreach.

This class is specifically designed for small businesses within the green industry looking to promote their business with limited resources and personnel.

About Our Speaker:

Cassandra Flynn, Marketing Director at Ashcombe Farm and Greenhouses
Hello, IGC owners and marketing managers! My name is Cassie Flynn! I am a marketing professional with 8 years in the driver's seat of some awesome small business marketing departments. I am now in my third year with an Independent Garden Center in Mechanicsburg, PA called Ashcombe Farm and Greenhouses. Outside of my IGC work, I own and operate my own marketing consulting business. In 2021 I graduated from West Virginia University (Go Mountaineers!) with my Master's Degree in Integrated Marketing Communications.

I have a passion for small business marketing and limited-resource marketing. My love of this came from watching my father grow his small business from the ground up. In my early days as a marketer, I helped that business grow from $1.2 million in sales to over $6 million in two years.

When it comes to marketing, I always look at the hows and the whys. Why should my ideal customer purchase from me? How am I going to persuade them to do so? I'm excited to help you through navigating day-to-day marketing techniques that will help you succeed in your IGC marketing!